Outbrain, the leading content discovery platform, has recently updated its Data Processing Agreement (DPA) in compliance with the General Data Protection Regulation (GDPR). The DPA is an agreement between Outbrain and its clients that outlines the terms and conditions for the processing of personal data.
The GDPR is a set of regulations that protect the privacy of EU citizens by regulating the processing and storage of personal data. The GDPR requires that companies obtain explicit consent from individuals before collecting and processing their personal data, and also requires companies to provide clear and transparent information about how they use and protect personal data.
Outbrain`s updated DPA reflects the company`s commitment to protecting the privacy of its clients` customers. The DPA outlines Outbrain`s data processing practices, including the types of personal data that are collected, how that data is used, and the steps Outbrain takes to protect that data.
Under the updated DPA, Outbrain is required to obtain explicit consent from users before collecting and processing their personal data. This includes obtaining consent for the use of cookies and other tracking technologies. Outbrain is also required to provide users with clear and transparent information about how their personal data will be used, including the purpose of the processing, the types of data that will be processed, and the duration of the processing.
The updated DPA also includes provisions for data security. Outbrain is required to take appropriate technical and organizational measures to protect personal data from unauthorized access, use, disclosure, or alteration. Additionally, Outbrain is required to implement procedures for data breach notification, in the event that personal data is compromised in any way.
Clients who use Outbrain`s services are required to comply with the updated DPA as well. This means that clients must obtain explicit consent from their own users before providing their personal data to Outbrain for processing. Clients are also required to provide Outbrain with clear and transparent information about the data they are providing, and the purposes for which it will be used.
In conclusion, Outbrain`s updated Data Processing Agreement demonstrates the company`s commitment to protecting the privacy of its clients` customers. The agreement outlines Outbrain`s data processing practices, including the types of personal data that are collected, how that data is used, and the steps Outbrain takes to protect that data. Clients who use Outbrain`s services must also comply with the updated DPA, ensuring that the privacy of their own customers is protected as well.
